frederica lourenço

Frederica has spent a great deal of her life exchanging countries and continents. For that reason, she has a different way of working, having the capacity of dealing with clients from different industries and time zones simultaneously. She got a degree on graphic design with an expertise in Art Management and Design Thinking. Her first job was with one of the top advertising agencies in the world, and at the age of 28 she was considered one of the best youngest entrepreneurs of the year in her home country, Portugal.

The creation of new businesses and the coordination of projects, teams and budgets are some of her strengths. Skills she first developed empirically and later reinforced with practical experience, specially during her last years while living in South Africa and working as a freelancer.

She has given conferences and workshops at various design conferences and academic institutions. Her particular background gave her a different approach to design. She seeks inspiration by traveling and by building relationships with interesting people. Aside from Poolside, Frederica works with several NGO projects in Africa that aim to empower women.